MultiChoice, Africa’s leading entertainment platform and owner of the DStv and GOtv brands in Kenya, has announced new monthly subscription prices.
The price adjustments will take effect from August 1, 2025. The changes include a 4% to 7% increase in DStv and GOtv subscription plans, while Showmax plans will see a price reduction.
This review is part of MultiChoice’s annual price adjustment exercise, which aims to balance affordability with access to premium local and international content.
Under the revised pricing for residential users, the DStv Lite package will cost Ksh 750, while DStv Access will be priced at Ksh 1,450.
The DStv Family package will now cost Ksh 2,250, with the DStv Compact package set at Ksh 4,200. Subscribers to DStv Compact Plus will pay Ksh 7,300, and those on the DStv Premium package will pay Ksh 11,700 per month.
While the DStv XtraView service will now cost Ksh 1,700. The company sent out alerts to its customers on Monday.
“Dear GOtv customer, please be advised of the GOtv subscription adjustment to KES ** per month on your package from 1 August 2025.”
Multichoice GOtv New Prices
| Bouquet | Price (Ksh) |
|---|---|
| Lite Bouquet | 299 |
| Value Bouquet | 599 |
| Plus Bouquet | 999 |
| Max Bouquet | 1,699 |
| Supa Bouquet | 2,199 |
| Supa Plus Bouquet | 3,199 |
Revised DStv Business Subscription Rates
| DStv for Business Prices | New Price (Ksh) |
|---|---|
| Stay Package | |
| Ultra | 3,370 |
| Essential | 2,510 |
| Basic | 1,580 |
| Play Package | |
| Ultra | 15,650 |
| Essential | 9,950 |
| Basic | 5,700 |
| Work Package | |
| Ultra | 5,850 |
| Essential | 2,050 |
| Add-ons | |
| DStv Business Asia add-on | 500 |
| DStv Business European add-on | 500 |
| DStv Business French add-on | 500 |
Also Read: Multichoice Kenya Reports 15% Drop in Subscribers
Showmax New Prices
The price for the General Entertainment (GE) plan has dropped from Ksh 650 to Ksh 550. Additionally for the General Entertainment (GE) Mobile plan has been reduced from Ksh 300 to Ksh 200.
The Premier League (PL) Mobile plan will now cost Ksh 450, down from the previous price of Ksh 500.
For bundles, the General Entertainment (GE) Mobile + Premier League (PL) package has dropped from Ksh 700 to Ksh 520. Similarly, the General Entertainment (GE) + Premier League (PL) bundle has been reduced from Ksh 1,000 to Ksh 800.
Also Read: Multichoice Increases Prices for DStv Packages in Kenya Again
Multichoice Kenya Reports 15% Drop in Subscribers
The company reported a 15% drop in subscribers for the period ending 31st March 2025.
Multichoice has attributed GOTV’s 15% decline in Kenya to weakened demand among low-end consumers, increased competition from free-to-air alternatives in the mass market, and a challenging macroeconomic environment.
The company also cited a rise in internet connectivity, which has contributed to the growing problem of content piracy.
However, the entertainment platform has recorded several successes in Kenya. These include implementing price increases in April and November, amounting to an effective 12% rise, along with effective pricing and cost management strategies to address growth pressures.
Additionally, the average exchange rate improved by 12% year-on-year against the U.S. dollar, contributing to a notable 61% increase in profits over the same period.
Kenya accounts for 10% of its total subscription revenue across its operations outside South Africa.
Follow our WhatsApp Channel and X Account for real-time news updates.
