Nyamari Ongegu, popularly known as Nyashinski, a Kenyan musician, has signed a historic recording deal with global music label Sony Music, marking a major milestone in his career.
Nyashinski was welcomed to the label alongside the release of his new single, Tai Chi, which is expected to set the tone for his upcoming projects under Sony Music.
The announcement was made on Sony Music Africa’s official Instagram account on Thursday, August 14, 2025.
“Big welcome to the ‘Sony Music Africa’ Family @realshinski 🇰🇪 🐐 ‘Tai Chi’ out at midnight EAT,” read the statement.
Sony Music reacts after signing a deal with Nyashinski
Sean Watson, Managing Director of Sony Music Africa, said Nyashinski represents everything the world needs to see from East Africa, including authenticity, versatility, longevity, and artistic excellence.
He added that the partnership is about elevating the culture and giving East African voices a global platform.
“This partnership is about more than music; it’s about elevating the culture and giving East African voices the global platform they deserve,” Watson said.
Nyashinski also expressed his excitement about joining the label and global recognition.
“This partnership with Sony Music is more than just a deal; it’s a recognition of East Africa’s rich musical talent and a platform to showcase our stories to the world,” he said on his official Instagram account.
Career of Resilience of Nyashinski
Nyashinski began his music journey in the early 2000s with the Kenyan rap trio Kleptomaniax. After the group went on hiatus, he spent several years abroad before returning in 2016.
He reintroduced himself with singles such as Now You Know and Malaika, showcasing a more mature and versatile sound.
Also Read: From the Driver’s Seat to Center Stage: How Nyashinski Reclaimed Kenyan Music
Since then, Nyashinski has consistently released chart-topping tracks, and his shift from being part of a group to becoming an award-winning solo artist shows his ability to adapt to the evolving Kenya music industry.
The Sony Music deal is likely to boost Nyashinski and his music career further and amplify East Africa’s presence on the global music stage, positioning him at the forefront of showcasing the region’s talent as a major cultural export.
About Sony Music
Sony Music is a global music corporation known for signing and promoting artists across multiple genres and regions.
The label operates internationally, including a dedicated division for Africa, Sony Music Africa, which focuses on discovering and elevating talent from the continent.
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It provides artists with global distribution, marketing, and production support, enabling them to reach wider audiences and gain international exposure.
Sony Music Africa has previously highlighted its commitment to showcasing African culture and music on the world stage, giving regional artists a platform to share their work globally.
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