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How Globalization and Food Insecurity Fuel Disordered Eating Behavior in Young Adults

The Kenya Times - Opinion DeskbyThe Kenya Times - Opinion Desk
October 14, 2026
Reading Time: 5 mins read
Binge-Eating Among College Students With Abundant Junk Food, A Common Setting Linked To Binge-Eating Risks.

AI-generated image of college students with abundant junk food, a common setting linked to binge-eating risks. PHOTO/GROK.

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The term ‘binge’ is often heard when watching a TV series, a common phrase among Kenyans who watch shows as a pastime. However, in reference to food, binge-eating occurs when a person eats even when they are uncontrollably full and even feels some form of distress due to the eating episode, as well as being preoccupied with shape and weight concerns. However, it is important not to confuse binge-eating with overeating, where the latter involves eating until full without much thought, and is more occasional.

What the Study Found on Binge-Eating Among Kenyan University Students

In a recent study I conducted among undergraduate students at a public university in Kenya, I examined binge-eating-related behavior. It was confirmed that many of the students often binge-eat due to various reasons, including mass media, peer pressure, and family pressure.

Often the students are exposed to mass media that highlights images of the ideal body type, and failure to achieve such a body often can lead to feelings of inadequacy, leading them to engage in binge-eating as a form of coping mechanism.

The role played by family pressure in promoting binge-eating behavior also comes about when one is in a family where large portions of food are consumed and one has to conform to such habits, and comments related to weight and shape are made by the family members, leading to stress. An individual then makes attempts at trying to cope by binge eating. 


Also Read:  How to Beat Childhood Obesity: Nutritionist Shares Home Remedies and Tips


Peer pressure is also associated with binge-eating in that one might want to fit in with their peers in terms of their body size and eating habits.

To add on, some peers might tease others about their body shape and size, thus leading to body image dissatisfaction and, later on, binge-eating as a way of coping.

Globalization, Fast Food and Food Insecurity

It is now possible to see how binge-eating might be spreading among the Kenyan university population through the lens of increased globalization and food insecurity.

In the recent past and to date, Kenya continues to see an increase in American fast-food chain brands that even offer super deals to promote buying more for ‘less amounts,’ and they are popular with the young adults.

Consequently, most university students will save their money to buy fast food, such as during the weekends when they want to relax and unwind, leading to binge-eating behavior. Regarding food insecurity, a person might binge-eat when food is available because they do not know when they will get their next meal.


Also Read: From Ugali to Fast Food: How Changing Lifestyles Are Fueling Obesity in Kenya 


Binge-eating might seem harmless; however, it is not, as the more episodes one experiences, the more it can develop into Binge-eating disorder (BED). The disorder is associated with adverse effects on a person’s mental and physical health, such as developing other conditions such as depression, anxiety, substance use, obesity, and heart conditions, all of which can lead to the loss of life.

For university students experiencing binge-eating symptoms and suspect that the episodes are becoming frequent, it is best that they seek support from mental health professionals at their university counseling services.

Binge-eating can also develop as a result of other life issues being experienced by the individual, and support can always be provided to address the root causes. Treatment is readily available, and one should not feel ashamed.

About the Author

Dr. Evelyne Kerubo wrote this article. Dr. Kerubo, PhD, is a Research and Behavioral Scientist based in the Netherlands. Her current research focuses on Body Image and Eating Disorders in a bid to create more public awareness of the two key issues that have an influence on behavioral and mental health. Dr. Kerubo is also keen to expand insights from behavioral science to political behavior by analyzing the psychological factors and political engagement that motivate voter participation, and the public policies that shape societal decision-making.

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Tags: Binge-EatingFood InsecurityMental Health
The Kenya Times - Opinion Desk

The Kenya Times - Opinion Desk

The Kenya Times Opinion Desk publishes independent commentary and analysis from contributors and invited voices. Views expressed are those of the authors and do not represent the newsroom’s reporting or editorial positions.

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