Popular TV host Amina Abdi has warned those interested in TV or Radio against joining the mainstream media.
Taking to her TikTok platform, Amina advised those interested in joining mainstream media to use the platforms available instead to develop their brands.
“This is just a little piece of advice to everyone I have seen auditioning for radio, trying to get a slot on I don’t’ understand why you want to join the mainstream media. Right now, you have the platforms to just start a show and talk about what you are passionate about…,” said Amina.
Personal platforms come with freedom
Amina went on to say that having a platform comes with freedom to do what one wishes, without being tied to specific rules and guidelines.
“Talk about what you care about in a language that you normally speak and without having to be guided by all these ethics and all these guidelines. You don’t have to use what I use…,” added Amina.
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Drawing from her experience, Amina said being in mainstream media is detrimental to a presenter, stating that they bring in revenue from their hard work but take home very little.
“If you are going to build a brand from some mainstream channel, they own you. You are literally a puppet, and they own you. That’s me, I am a puppet, I’m owned I don’t want you to be a puppet. I want you to make the most money you can make. I have made so much money for the companies I have worked with I have worked at, very little came to me. I was on a salary, and it wasn’t that much compared to the millions you are a bringing in a year or a month or a quarter,” stated Amina.
Amina Abdi’s advice to fans
She went on to advise her fans to tap into the platforms in place such as YouTube as they stand to reap the full benefits that come with it.
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“If anyone comes to me and tells me they want to join mainstream media whether its TV or radio I ask them, have you thought of starting a YouTube channel? Have you thought of starting a podcast yourself? Why do you need a station? When you build that platform for a couple of years its yours, all the revenue that comes to that channel will be yours,” said Amina.
Amina Abdi is a renowned media personality. She has worked with notable media outlets including Homeboyz Radio and K24. She is the host of The Trend that airs on NTV on Fridays.
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