Kenyan netizens have taken to social media reacting to the Kenchic Breast Cancer Awareness advertisement.
This is after the chicken producing company created an advert showcasing a chicken wearing a bra.
The advert was displayed on billboards in various locations within Nairobi.
Moreover, the Kenchic advert is meant to spread awareness for breast cancer, reminding Kenyans that early detection saves lives.
However, Kenyans online received the advertisement with mixed reactions.While some were in support of the advert’s message, others felt otherwise.
Kenyans Reactions to the Advert
One X user Gavin reacted sating, “The Kenchic ad was very creative.”
“I don’t see anything wrong with Kenchic creating awareness through billboard on Breast Cancer.” another X user, Felix noted.
However, some netizens had complaints on the ethical bit of the Kenchic advertisement.
Also Read: Kenya Hosts First-Ever National Cancer Summit.
Marketers on social media took the responsibility to remind Kenyans that Kenchic had created a social responsibility ad.
X user Nyandia Gachago pointed this out stating “Marketing isn’t just about products, it’s about raising awareness, making a difference and saving lives.”
Worth noting is that brands are known to integrate raising awareness within their marketing strategies.
This happens with moments of note such as breast cancer month, international day of zero tolerance for female genital mutilation and Movember.
Movember is an annually held month long event that aims to talk on mental health, suicide, prostate cancer, and testicular cancer issues among men.
Other Kenyan and international brands have taken the creative route to help raise awareness for the Breast cancer month.
Such brands include motor vehicle brand, Audi and insurer, Sanlam.
Breast Cancer Awareness Month
October is Breast Cancer awareness month.
According to the United Nations Population Fund, cervical and breast cancers, which are reproductive cancers affecting women, contribute to 23% of all cancer-related deaths in the country.
In Kenya, cancer is the third leading cause of death after infectious and cardiovascular diseases.
Furthermore, according to statistics by the World Health Organization (WHO), breast and cervical cancer currently constitute over half the cancer burden for women in sub-Saharan Africa.
Also Read: KU Hospital Puts Kenya on the Map After One-of-a-Kind Treatment
Additionally, between 60%–70% of women in African countries are diagnosed at a late stage.
WHO goes ahead to state that only one in two women diagnosed with breast cancer in an African country will survive five years.
However, in comparison, breast cancer five-year survival rates in high-income countries exceed 90%.
Notably, both men and women are encouraged to go for detection as both genders suffer from breast cancer, despite common myths.
