Kiss FM has pulled down a viral video of its presenter Sheila Kwamboka after hours of outrage from Kenyans criticizing her remarks.
Kwamboka, popularly known as Kwambox had on Wednesday, January 17, shared her routine early morning reels inside the Kiss FM studios.
In her usual animated mood, the presenter shared a message to her fans urging them to be fearless as they transition into the year 2024.
But it was her remarks about Nigerians that left many talking about the video. Kwambox, while apparently vibing to an Afrobeat tune playing in the background, said, “Even if you guys are not feeling Nigerians this week I don’t care”.
“Remember this year we said we are being fearless,” an animated Kwambox said in her usual morning reels ahead of the station’s breakfast show.
The video which was posted on Kiss FM’s social media then went viral, with users- particularly on Twitter- calling her out for the sentiments.
Related to the video was a recent case of suspected femicide where it was alleged that a Nigerian national was behind the heinous act.
Amid recent surge in femicide related deaths, several groups have come out to condemn insensitive comments surrounding.
Kenyans revisit Shaffie Weru’s case
Some Kenyans on social media were quick to judge and interpret the words of Kwambox in the video, with a number of them revisiting a case in 2021 when popular media personality Shaffie Weru was fired from Homeboyz Radio.
Homeboyz, which is also owned by Kiss FM’s parent company Radio Africa Group, was forced to fire Shaffie alongside his two co-hosts after their remarks regarding a case of gender-based violence went viral for being insensitive.
Kiss FM under pressure to act on Kwambox video
As such, some of the users commenting on Kwambox’s case said that Kiss FM ought to have taken firm action on Kwambox as an affirmation of the need to uphold respect for women.
“Imagine if the family of that girl would hear what Kwambox said, how would they feel,” an X user named SirGlvan said.
“Kiss Fm deleted what they had posted about Kwambox but we still have the receipts,” another user posted.
Even after the video was deleted, users on X still shared the video while calling for action from the Radio Africa-owned station.
Kiss was yet to comment on the video or what prompted the decision to pull it down.