Farmers Choice Limited Board of Directors has announced the appointment of Felisters Gitau Mutugu as the new Chief Operating Officer (CEO).
The board announced the appointment through a statement on its LinkedIn account on November 26, 2024.
“The Board of Directors of Farmer’s Choice Limited has appointed Ms. Felisters Gitau Mutugu as the new CEO, effective November 1, 2024,” read a part of the statement.
Felisters comes in to succeed the long-serving CEO James Taylor, who has been at the helm of the company’s leadership since the 1980s.
What makes Felisters Gitau a perfect fit for the role
Director of Farmers’ Choice, Galeb Gulamin expressed confidence in Felisters and her ability to steer the company’s operations while noting her achievements that make her a perfect fit for the role.
“Her extensive background in strategy, consumer excellence, finance, commercial management, and marketing has consistently demonstrated her ability to deliver results that push boundaries and unlock new opportunities for the business,” Galeb Gulamin said.
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He also stated that Felisters leadership journey at Farmers’ Choice affirms her understanding of the company’s landscape and portrays her intrinsic commitment to fostering leadership in the company.
“Having steadily risen through the ranks Ms. Gitau embodies our commitment to fostering leadership from within. She brings a deep understanding of FCL’s business landscape, along with an agile approach to driving growth in an ever-evolving industry,” added Galeb
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Gitau’s background
Prior to her appointment, Gitau served as the Deputy Managing Director—Commercial at Farmer’s Choice since 2022. She has over a decade of leadership experience in the sector, and a strong track record in commercial strategy, operational excellence, and marketing.
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She also serves on the Steering Committee for the Kenya Livestock Sector Transformation under the Ministry of Agriculture and Livestock Development and is passionate about women’s empowerment and social impact.
According to the board, her immediate priorities for the business upon assumption of office include customer experience, automation of processes, and expanding production capacity and footprint across and beyond the continent.
The board also stated that Taylor (the outgoing CEO) will remain active and instrumental in the strategic direction of the company.
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