Thursday, February 13, 2025
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How Agency Banking Is Transforming Back to School Payments in Underserved Kenyans

A significant portion of the Kenyan population remains underbanked, despite the rapid advancements in financial services over the past decade. The 2021 FinAccess Household Survey revealed that nearly seven million adults in Kenya are still unbanked. In addition, a World Bank survey from 2021-2022 indicated that only 79 percent of adults possess a bank account. This highlights a substantial gap in financial access, emphasizing the urgent need for solutions aimed at fostering financial inclusion.

Families in rural regions, where access to traditional banking services is limited, face additional hurdles, especially during the back-to-school season.

These challenges make it increasingly difficult for parents and guardians to manage essential expenses such as school fees, uniforms, and supplies.

Common obstacles include lengthy commutes to the nearest bank, unreliable internet connectivity for online banking, and a lack of payment options that cater to their unique needs.

In many underserved communities, cash transactions prevail due to inadequate financial infrastructure, which leaves families with few secure and efficient methods of conducting payments.

This reliance on cash heightens the risk of theft, reinforcing the necessity for user-friendly solutions that address these barriers.


Also Read: ABSA Bank Unveils Kenya’s First Metallic Infinite Card


Agency banking services have emerged as a viable alternative, particularly for rural neighborhoods.

How Agency Banking Is Transforming Back-To-School Payments in Underserved Regions
Absa Bank Kenya MD and CEO Abdi Mohamed presents a gift to Absa Bank Ruaka agent Sammy Njoroge during the launch of Absa Bank agency banking services expansion drive. PHOTO/Absa.

Banking on Agency banking

Agency banking provides innovative and accessible payment options designed for underserved communities, effectively tackling the issues faced by families in these areas.

With a network of local agents and advanced online resources, families can manage back-to-school payments with ease.

Parents and guardians can conveniently pay for school supplies, uniforms, and fees within their local vicinity, avoiding the costly and time-consuming trips to urban centers.

Financial institutions like Absa Bank Kenya are committing resources to secure transactions through advanced encryption and verification systems, allowing families to handle their finances with confidence.

The influence of agency banking extends beyond individual families. It promotes financial inclusion and empowers communities by making essential financial services readily available.

This improves families’ ability to budget and manage back-to-school expenses while also boosting local economies through increased business activity.


Also Read: How Hustlers & Women Benefited from Ksh60 Billion Funding Advanced by Absa


In conclusion, agency banking is driving the financial empowerment of underserved communities, establishing new benchmarks for inclusive banking, and reshaping the back-to-school experience across the nation.

Absa Bank Kenya’s dedication to innovation and inclusivity ensures that families have the necessary resources to support their children’s education.

This back-to-school season, consider utilizing Absa’s agency banking services available in your area.

Visit your nearest Absa agent today to discover the convenience of modern banking right where you are.

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