M-PESA, Safaricom and Equity Bank have emerged as the top three most favored brands by Kenyan women in 2024.
The 4th edition of ‘ The Top 100 Most Loved Brands by Women in Kenya made the revelation.
What’s more, the study shed light on the growing influence and profitability of the female consumer market signaling a notable shift in brand preferences compared to the 2023 ranking.
” The study establishes the authority of women consumers as an emerging, significant and profitable consumer market,” read the statement in part.
Top 10 Brands Loved by Women
The study also highlighted a shift in consumer preferences compared to the previous years with brands like Samsung, Ajab, Naivas, Airtel, KCB Bank, Menengai and Apple featuring in top 10.
The study has delved into the dynamics of women’s purchasing power within households and offers valuable insight into why certain brands have earned their positions in the list.
Insights gleaned from the research provided a deeper understanding of women’s market dynamics, showing how brands can tap into this demographic for sustained growth and relevance.
Also Read: IPSOS Survey-Safaricom, Airtel and Equity Among Most Loved Brands by Women
Additionally, key findings from the study revealed critical insights into various sectors, including healthcare, retail, beverage, and financial services.
It also emphasized women’s pivotal role as decision-makers across these domains, underscoring the need for data-driven strategies to cater to their evolving needs effectively.
Challenges Facing Kenyan Women
In addition, the survey highlighted high cost of living, domestic abuse, and barriers to education as issues affecting women.
These challenges underscore the interconnected nature of women’s socio-economic realities, necessitating comprehensive solutions for meaningful impact.
BSD Group Founder and CEO, Ms. Eva Muraya, has also emphasized the strategic importance of leveraging insights from the study to enhance product and service delivery, thereby gaining a competitive edge in the market.
She has highlighted the immense economic potential unlocked by empowering women across various sectors.
“The study provides critical insights and much -needed value to leadership and management in strengthening products and service delivery to a key demography that has been repeatedly proven to be extremely bankable,” Ms Eva noted.
Also Read: Consumers Shift to Cheaper Brands Due To High Cost of Living
Echoing these sentiments, Ipsos Kenya Managing Director, Chris Githaiga, has emphasized the importance of bridging the knowledge gap in understanding the female consumer market.
He has emphasized the transformative impact of engaging women as key drivers of economic growth and value creation.
“This is a huge opportunity for most brands that actively seek to engage women as an opportunity for growth since women play a critical role in our economy,” said Githaiga.
BSD Group is a versatile consultancy that specializes in providing advice and guidance across various aspects of brand development, communication strategies and business management.
