Alice Waithera, a 23-year-old entrepreneur selling uji power in Kimbo, Kiambu county has shared her journey with The Kenya Times, highlighting the inspiration behind her business.
Alice stated that her entrepreneurial instincts kicked in after she finished her Diploma in Human Resource Management studies at the KIRIRI Women University but could not find a job.Â
She then decided to venture into the uji power business after deliberating on whether to open hotel business or focus on the former to make ends meet.
As such her shop in Ruiru, Kimbo named ‘Sunshade Uji power’ was born.
“I started my uji power Business because I lacked a job after having graduated from KIRIRI Women with a Diploma in Human Resource Management.
“I wanted to start a hotel but opted for uji power,” shared Alice.
Alice on Starting Business
While narrating her business journey, Alice explained that she invested Ksh50,000 earned from her previous job as a waitress, and used her savings to cater for the first month’s rent and stock.
Two years into the business, she reveals using social media, especially TikTok, and word of mouth to grow her customer base.
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Alice noted, “My business started slowly initially, but I hinged on online marketing especially Tik Tok and word of mouth.”Â
Now, she has two employees whom she pays Ksh12,000 each from her total earnings of around Ksh150,000 every month.
She emphasized that most of her clients are men, drawn by the perceived vitality boost of uji power.
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How to Prepare Uji Power
Detailing the recipe, Alice shared, “I blend arrowroot, cassava, honey, and milk together. but the most potent ingredient is groundnuts.”
Her recipe has drawn customers with many staying loyal to her shop and even referring their friends and family.
However, like any other enterprise, Alice’s business also encounters challenges.
She also mentioned some of the challenges she faces as an entrepreneur.
“We can’t produce uji power during a blackout, and ordering perishable ingredients daily incurs additional transport costs,” Alice noted.
For Alice, the business goes beyond profit; she empowers young people by offering training on uji power and fresh juice making at Ksh1000 per individual.
She encourages youths to start small and grow, noting that “Start with the little that you have to make money to open bigger places.”
Reflecting on her journey, Alice shared valuable business lessons.
“You must be self-driven. Not everyone will like what you’re doing but set your mind and stick to your business.
Also, I have learned to be consistent with my business, practice financial discipline, and prioritize customer service.” the young entrepreneur shared.
