Dem Wa Facebook is a Kenyan comedian who started a career as a footballer before venturing into comedy.
Her early passion was football, which she started playing at the age of 9 while in class six, and, following her talent, she received a scholarship to Brenda Girls High School in Bungoma County.
Early Life and Educational Background
Dem Wa Facebook, whose full name is Millicent Ayuwa, was born in Kitale, Trans Nzoia County, and is the second-born child of Albert Obai and Jackline Namae.
For her primary education, Millicent attended Kabuyefwe Primary School, where in class six she started playing football.
After completing her primary education, she joined Brenda Girls High School.
However, in the third term in Form One, she was transferred because she used to sneak out of school, since the school was near her home.
Her parents later transferred her to Nasokol Girls in West Pokot, where she completed her secondary education, scoring a C+ in her Kenya Certificate of Secondary Education (KCSE) examination.
“I joined Brenda Girls, but I was a naughty child, and I was transferred to Nasokol Girls in West Pokot in Form One, Term Three, since I used to sneak from school because it was near home” Millicent Ayuwa stated during an interview with Alex Mwakideu and Mwashube.
Upon completing her secondary education, she joined Bungoma Polytechnic, where she studied plumbing.
Due to a lack of funds for school fees, Millicent did not complete her plumbing course; however, she briefly practiced plumbing.
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Millicent Football Journey
Millicent played as a defender and spent about five years with Trans Nzoia Falcons in the Women’s Kenya Premier League.
In addition, she served as the team captain and led them to victory in the 2018 Chapa Dimba na Safaricom tournament.
As a footballer, she also played for Bungoma Queens but later shifted her focus to content creation.
Dem Wa Facebook Content Creation Career and Achievements
Millicent first ventured into media and was first involved in Bungoma street skits by Geoffrey during her first year at the polytechnic.
According to Dem Wa Facebook, her breakthrough and popularity came from her first Churchill Show appearance in Kakamega, which gained her online visibility.
Following her interest in 2022, Dem Wa Facebook moved from Bungoma to Nairobi, where she stayed with her friend Rhodah in Karen.
Millicent had been invited for an interview by Eve Mungai, and being in Bungoma, she took to her TikTok live to ask where she could stay, which led to Rhodah hosting her for 6 months.
Later, she moved from Karen to Pipeline and later to Mwiki, where she stayed with a family that happened to be her fans for 5 months.
With the help of her friend Smith Boy Dem Wa, Facebook lived in her own bed-sitter at Kayole Junction, sending her KSh 35,000.
During her stay in Kayole, she ventured into selling men’s innerwear and women’s tops while still shooting her content.
Dem Wa Facebook clarified that she made her first million in 2024, according to an interview.
Following her financial breakthrough, she built a home for her parents, explaining that she was not proud of her background.
“As women, we will always go back to our parents. My home is not something I was proud of. I wanted to make sure my family had a home they could be proud of,” said the content creator.
In the rise of her career, she has collaborated with Mulamwah and Oga Obinna. However, Obinna and Millicent had a professional falling-out in October 2025.
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Brand Endorsements
- Raha Premium
- Ratino Dreadlocks
- Modern Furniture Company
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