Safaricom Sacco Society has rebranded to Qona Sacco which marks a significant milestone in Sacco’s journey of growth, innovation, and commitment to its members.
The announcement coincided with a special YouTube Premiere, watched by over 18,000 members across the globe, culminating in the unveiling of the Qona Sacco name and brand.
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Safaricom Sacco said the name Qona derived from the Swahili word “kona,” meaning corner, embodies the brand’s promise: to always be “around the corner” for its members, offering support, solutions, and a sense of community,” read the statement in part.
“This aligns perfectly with Qona Sacco’s purpose of walking alongside ambitious, visionary individuals, empowering them to lead meaningful lives,” Sacco said in a statement.
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About Safaricom Sacco now Qona
The Sacco stated that Qona represents stability, partnership, and the collective strength needed to achieve personal and financial growth
Founded in 2001, Safaricom Sacco began as a savings initiative for a small group of Safaricom employees.
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Over the years, it has evolved into a robust financial institution serving diverse members from across Kenya.
With a current membership of over 18,000 and assets surpassing Ksh. 11.5 billion, our Sacco has consistently been a leader in providing financial solutions rooted in community, trust, and progress.
Also Read: Safaricom Investment Co-operative Unveils New Name
Why Sacco Decided to Rebrand
George Hunja, Chairman of Qona Sacco, during his remarks, said that the rebranding is not just about a name but it’s about a renewed commitment to their members.
“Qona Sacco represents who we are today—a modern, forward-thinking financial partner ready to serve the evolving needs of our community. We grew under the wings of a giant, and now, we take flight together,” he said.
In his congratulatory address, the Commissioner of Cooperatives, Nairobi, commended Sacco for its forward-thinking approach stating that its rebranding is a testament to the dynamic nature of the cooperative movement in Kenya.
“It reflects a commitment to innovation, inclusion, and empowerment. Saccos like Qona are vital to the socio-economic fabric of our nation, providing not just financial solutions but also hope and opportunity to millions of Kenyans,” he said.
Also Read: Safaricom Given Go-Ahead to Launch Money Market Fund
On his part, Joseph Njoroge, CEO of Qona Sacco, highlighted Sacco’s renewed vision, describing it as more than just a financial institution—it’s a community.
“We are here to empower, uplift, and support our members as they pursue their dreams. With a focus on technology, accessibility, and innovation, we are creating a financial ecosystem that caters to modern needs while staying true to our core values,” he said.
Qona Sacco Hosts Content Fest 2024
At the same time, Qona Sacco hosted Content Fest 2024, an electrifying event held at the historic Banda Street in Nairobi. The festival attracted hundreds of young creators, influencers, and content enthusiasts who gathered to celebrate creativity, collaboration, and community.
The event embodied Qona Sacco’s commitment to fostering a culture of ambition and collaboration among Kenya’s youth,
“Participants left the event inspired, with many sharing their experiences online using the hashtag #ContentFest2024,” the statement read.
“The event served as a powerful symbol of Qona Sacco’s dedication to connecting with a new, younger demographic and positioning itself as a partner in their journeys toward success.”
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