Equity Group Ranked 4th Strongest Banking Brand Globally

Equity Bank Group has been ranked 4^th strongest brand in the finance sector.

The lender’s brand value ranking improved from position 338 last year to 291 this year, as the Brand Strength Index improved from the 5^th position with a score of 92.4 out of 100 with an elite AAA+ brand strength rating marking a 1.6-point BSI improvement on its 2022 debut ranking.

“We are delighted to see that Equity has once again been recognized as one of the strongest banking brands in the world by Brand Finance,” Equity Group Managing Director and CEO James Mwangi said.

“We are excited that 4 of the top 10 banks are from the African continent and that in a span of 1 year the Bank’s brand value has ascended by 37% and improved its ranking inching one step closer to position 1 globally,” Mwangi added.

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According to the Director of Brand Finance Declan Ahern, banking brands across the globe have continued to recover significantly post Covid-19.

“There has been an improvement in digital banking services, government stimulus measures have been relatively successful, and the rise of mobile banking and online platforms have contributed to the sector’s positive performance,” said Ahern.

Brand Finance ranks the 5,000 biggest brands in the globe from all sectors as well as countries yearly.