Safaricom has reversed a plan to put an expiry date on its Bonga points loyalty programme that had amassed Sh4.5 billion in liabilities by March 2022.
The company on Tuesday disputed reports that it had set Bonga Points expiry date in an email response to Business Daily.
“At no point did Safaricom announce that Bonga (Points) were expiring,” Safaricom said.
“Effective January 1, 2023, all Bonga Points older than three years will expire and will be unavailable for redemption,” the telco said.
“Your Bonga Points will also expire immediately in the event that your line has been deleted as a result of inactivity and in accordance with the terms and conditions for the use of the Safaricom services.”
Safaricom had termed the move to expire the unused Bonga Points as a business decision aimed to incentivize redemption with liabilities hitting Sh4.5 billion end of March 2022.
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Safaricom has leveraged the loyalty programme to drive charity causes, including allowing customers to give away points to the needy at the height of the Covid-19 pandemic under an initiative dubbed Bonga for Good through which Kenyans donated Sh330 million in three months to June 2020.
The U-turn on Bonga expiry comes amid a backlash by consumers who faulted the push to limit how long a subscriber could access and redeem the loyalty goodies.
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