The National Cohesion and Integration Commission (NCIC) has moved to introduce the integration of local content moderators to monitor TikTok content in vernacular languages.
While appearing before the National Assembly’s Public Petitions Committee on Tuesday, November 28, the commission made submissions on how to foster accountability on the app.
Further, the commission stated that the banning of TikTok was unjustified, explaining that instead, the government ought to instead find ways to protect the Kenyan users.
According to NCIC, the strategy will improve the platform’s response to the cultural nuances and sensitivities of the Kenyan audience.
Additionally, the commission noted that the move would especially protect the younger audience on the social media app.
“These policies aim to foster a safer, more transparent, and accountable online environment. The recommendation emphasized the need for stringent government regulation and oversight to actively protect citizens,
“Especially the younger generation, from exposure to content that could have adverse effects on societal cohesion and values,” the statement from the committee read in part.
Also Read: New TikTok Trend Emerges Amidst Medical Warnings
TikTok Introduces New Rules for Kenyans
Earlier in August 2024, the social media app stated that it would remove all inappropriate content from the platform after a virtual meeting with President William Ruto.
TikTok CEO Shou Zi Chew stated that TikTok would establish an office in Kenya to coordinate its operations in the continent.
In additions, the head of state indicated that the meeting was meant to address monetization for Kenyan content creators and content issues raised by different stakeholders.
“The move will ensure that content on the platform adheres to agreed guidelines,” Ruto stated.
Also Read: TikTok Mulls Introducing Monthly Charges for Select Users
The meeting took place shortly after a Kenyan presented a petition to Parliament seeking to have the social media platform banned over inappropriate content concerns.
Bob Ndolo, the petitioner, claimed that the social media platform encouraged violence, explicit sexual content, hate speech, vulgar language, and inappropriate behavior among young people.
Communications Job for Kenyans
Notably, in November 20, TikTok advertised that it was recruiting a Communications Specialist for Kenya and East Africa.
In the advertisement, the social media giant noted that it was seeking a communications specialist based in Nairobi who was able to collaborate and respond to different situations with a people first mindset.
“For this role, you should have a proven ability to easily distill and communicate complex issues on a short deadline.
“The ideal candidate has excellent media relations skills, the ability to analyze opportunities and risks associated with media inquiries, and the strategic judgment to respond accordingly,” the social media giant noted.
