Monday, August 31, 2026
  • News
    • Latest News
    • Breaking News
    • Fact Check
    • Investigations
    • Explainers
  • Politics
    • Global Politics
    • Elections
    • Government & Policy
    • Diplomacy
    • Conflicts & Security
    • Political Analysis
  • Business
    • Global Economy
    • Markets
    • Technology
    • Startups
    • Energy
    • Finance
  • World News
    • Americas
    • Asia
    • Asia Pacific
    • Africa
    • Europe
    • Middle East
  • Africa
    • Central Africa
    • East Africa
    • West Africa
    • Southern Africa
  • Health
    • Global Health
    • Public Health
    • Health Policy
    • Medical Research
    • Diseases & Conditions
    • Mental Health
    • Nutrition
    • Climate & Health
    • Health Explainers
  • Sports
    • World Cup 2026
    • Athletics
    • Basketball
    • Boxing
    • Cricket
    • Football
    • Formula 1
    • Golf
    • Rugby
  • Weather
    • Climate Business
    • Climate Change
    • Climate Solutions
    • Living Green
  • Culture
    • Arts
    • Film & TV
    • Food and Recipes
    • Music
    • Lifestyle
    • Travel
  • Opinion
    • Editorials
    • Letters
  • Behind The Brand
REGISTER
LOGIN
No Result
View All Result
The Kenya Times
  • News
    • Latest News
    • Breaking News
    • Fact Check
    • Investigations
    • Explainers
  • Politics
    • Global Politics
    • Elections
    • Government & Policy
    • Diplomacy
    • Conflicts & Security
    • Political Analysis
  • Business
    • Global Economy
    • Markets
    • Technology
    • Startups
    • Energy
    • Finance
  • World News
    • Americas
    • Asia
    • Asia Pacific
    • Africa
    • Europe
    • Middle East
  • Africa
    • Central Africa
    • East Africa
    • West Africa
    • Southern Africa
  • Health
    • Global Health
    • Public Health
    • Health Policy
    • Medical Research
    • Diseases & Conditions
    • Mental Health
    • Nutrition
    • Climate & Health
    • Health Explainers
  • Sports
    • World Cup 2026
    • Athletics
    • Basketball
    • Boxing
    • Cricket
    • Football
    • Formula 1
    • Golf
    • Rugby
  • Weather
    • Climate Business
    • Climate Change
    • Climate Solutions
    • Living Green
  • Culture
    • Arts
    • Film & TV
    • Food and Recipes
    • Music
    • Lifestyle
    • Travel
  • Opinion
    • Editorials
    • Letters
  • Behind The Brand
  • News
    • Latest News
    • Breaking News
    • Fact Check
    • Investigations
    • Explainers
  • Politics
    • Global Politics
    • Elections
    • Government & Policy
    • Diplomacy
    • Conflicts & Security
    • Political Analysis
  • Business
    • Global Economy
    • Markets
    • Technology
    • Startups
    • Energy
    • Finance
  • World News
    • Americas
    • Asia
    • Asia Pacific
    • Africa
    • Europe
    • Middle East
  • Africa
    • Central Africa
    • East Africa
    • West Africa
    • Southern Africa
  • Health
    • Global Health
    • Public Health
    • Health Policy
    • Medical Research
    • Diseases & Conditions
    • Mental Health
    • Nutrition
    • Climate & Health
    • Health Explainers
  • Sports
    • World Cup 2026
    • Athletics
    • Basketball
    • Boxing
    • Cricket
    • Football
    • Formula 1
    • Golf
    • Rugby
  • Weather
    • Climate Business
    • Climate Change
    • Climate Solutions
    • Living Green
  • Culture
    • Arts
    • Film & TV
    • Food and Recipes
    • Music
    • Lifestyle
    • Travel
  • Opinion
    • Editorials
    • Letters
  • Behind The Brand
No Result
View All Result
The Kenya Times ~ Trending, Breaking News and Videos
No Result
View All Result
ADVERTISEMENT

Spotify Announces Third Mass Layoff in 2023

If you are an impacted employee, you will receive a calendar invite within the next two hours from HR for a one-on-one conversation.

Joy KwamabyJoy Kwama
December 4, 2023
Reading Time: 3 mins read
Spotify

Spotify CEO Daniel Ek at a past event. PHOTO/Courtesy

FacebookTwitterLinkedInRedditWhatsApp
Advertisement

Spotify has announced that it will lay off around 1,500 employees, making up approximately 17 percent of its work force to reduce operational cost.

In an email to its employees on Monday, December 4, the streaming giant through its CEO Daniel Ek stated that it had debated the decision but decided it was crucial.

Notably, this is the third mass layoff the company has done after letting go of 600 employees in January and 200 others in June.

“I have made the difficult decision to reduce our total headcount by approximately 17% across the company. I recognize this will impact a number of individuals who have made valuable contributions.

“To be blunt, many smart, talented and hard-working people will be departing us. For those leaving, we’re a better company because of your dedication and hard work. Thank you for sharing your talents with us,” the notice read in part.

Spotify
A photo of Spotify app on phone. PHOTO/Courtesy

Daniel Ek Gives Reason for the Move

ADVERTISEMENT

Spotify CEO also noted that the company hired many employees in 2020 and 2021 due to the lower cost of capital.

However, although their output had increased, much of it was linked to having more resources.

“By most metrics, we were more productive but less efficient. We need to be both. We debated making smaller reductions throughout 2024 and 2025,” explained the CEO.


Also Read: Spotify to Lay off 6% of Its Workforce


At the same time, he acknowledged that the move would negatively affect its employees.

He proceeded to explain that the company was spending too much on costs and for the company to grow as projected, they had to significantly reduce that cost. 

ADVERTISEMENT

“In 2020 and 2021, we took advantage of the opportunity presented by lower-cost capital and invested significantly in team expansion, content enhancement, marketing, and new verticals.

“These investments generally worked, contributing to Spotify’s increased output and the platform’s robust growth this past year. Despite our efforts to reduce costs this past year, our cost structure for where we need to be is still too big,” added Ek.


Also Read: 3 Kenyan Podcasts Top in Africa on Spotify


Spotify Profit Projections With layoffs

On the other hand, the streaming giant hiked prices for its streaming services in the third quarter increasing its profits significantly.

Also, it has continued to grow its subscribers worldwide projecting that its number of monthly listeners will grow up to 601 million during the holidays. 

In addition, EK noted that the company was still focusing on ways to get more out of every penny they make.

According to him, the reduction in company because of the layoffs will feel large because of the recent positive earnings report and its performance. 

“Embracing this leaner structure will also allow us to invest our profits more strategically back into the business. With a more targeted approach, every investment and initiative become more impactful, offering greater opportunities for success.

“This is not a step back; it’s a strategic reorientation. We’re still committed to investing and making bold bets, but now, with a more focused approach,” added the CEO.

Spotify
Spotify CEO Daniel Ek at a past event. PHOTO/Courtesy
Tags: Daniel Ekmass layoffsSpotifySpotify Wrapped
Joy Kwama

Joy Kwama

Mercy Joy Kwama is a digital journalist who is dedicated to the art of storytelling, truth-telling and changing narratives. She covers diverse topics including politics, social justice, gender, humanitarian matters, and policy. Mercy is especially driven to amplify the voices of marginalized African communities and challenge the status quo. She is a graduate of Riara University with a degree in Communications and Multimedia Journalism and is well-equipped to navigate the complex landscape of news reporting. In her spare time, Mercy likes to pick up new skills including dancing, gardening, reading, and meeting new people.

Related Posts

Kenya Inflation Hits 6.6% As Food, Transport And Housing Costs Rise In August- Knbs Report

Cost of Living Rises in Kenya as Food, Transport and Housing Costs Climb

August 31, 2026
Investors Show Confidence In Kenya As Shilling Holds Steady

Investors Show Confidence in Kenya as Shilling Holds Steady

August 31, 2026
Chemelil Sugar Revival Breathes New Life Into Kenya'S Sugar Belt

PHOTO STORY: Chemelil Sugar Revival Breathes New Life Into Kenya’s Sugar Belt

August 31, 2026
Baringo County Residents Registered Under Sha Can Access Services From Facilities Licensed By The Kenya Medical Practitioners And Dentists Councill

Full List of SHA-Accredited Health Facilities in Baringo County

August 31, 2026
ADVERTISEMENT

The Kenya Times Facebook

LATEST NEWS

  • Jane Kere Imbunya: Profile of Only Female Professor in Ruto’s Top Government
  • Cost of Living Rises in Kenya as Food, Transport and Housing Costs Climb
  • Investors Show Confidence in Kenya as Shilling Holds Steady
  • PHOTO STORY: Chemelil Sugar Revival Breathes New Life Into Kenya’s Sugar Belt
  • Full List of SHA-Accredited Health Facilities in Baringo County
  • More Revenue for Health Will Not Be Enough Without Budget Credibility
  • UK Warns Its Citizens Against Travel to Kenya in Fresh Advisory
  • Why Naming a Next of Kin at Work Won’t Decide Who Gets Your Money After Death
  • Kenya Airways Cancels Flights as JKIA Delays Top Six Hours
  • How AI Is Changing the Way We Write — and Why Knowing What’s Real Matters More Than Ever
  • HELB Begins Sending Upkeep Funds to Students: How to Check
  • KUCCPS Reopens Applications for Select KMTC Courses Ahead of September Intake
  • Drama at Makueni Burial as Heated Exchange Forces Priests to Walk Out
  • Court Issues Way Forward on Possible Exhumation of Rosemary Koech Following Kimwatu’s Submission
  • FKF Premier League Start Further Delayed After Court Clarification in Sharks Appeal
ADVERTISEMENT

Company

About Us

Our Authors

Our Experts

Social Media

Policies

Privacy Policy

House Rules

Standards and Policies

Terms and Conditions

Subscription

My Account

Contact Us

Contact Us

Join Our Team

Advertise With Us

© Copyright 2026 | The Kenya Times | All Rights Reserved

Welcome Back!

Sign In with Facebook
Sign In with Google
Sign In with Linked In
OR

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Sign Up with Facebook
Sign Up with Google
Sign Up with Linked In
OR

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Your Privacy and Cookies
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT
LOGIN | REGISTER
  • Login
  • Sign Up
  • Cart
No Result
View All Result
  • News
    • Latest News
    • Breaking News
    • Investigations
    • Explainers
    • Fact Check
  • Politics
    • Global Politics
    • Conflicts & Security
    • Elections
    • Diplomacy
    • Government & Policy
    • Political Analysis
  • Business
    • Global Economy
    • Markets
    • Technology
    • Startups
    • Energy
    • Finance
  • World News
    • Americas
    • Asia
    • Asia Pacific
    • Africa
    • Europe
    • Middle East
  • Africa
    • East Africa
    • West Africa
    • Southern Africa
    • Central Africa
  • Health
    • Global Health
    • Public Health
    • Health Policy
    • Medical Research
    • Diseases & Conditions
    • Mental Health
    • Nutrition
    • Climate & Health
    • Health Explainers
  • Sports
    • World Cup 2026
    • Athletics
    • Basketball
    • Boxing
    • Cricket
    • Football
    • Formula 1
    • Golf
    • Rugby
  • Weather
    • Climate Business
    • Climate Change
    • Climate Solutions
    • Living Green
  • Culture
    • Arts
    • Film & TV
    • Food and Recipes
    • Lifestyle
    • Music
    • Travel
  • Opinion
    • Editorials
    • Letters
  • Behind The Brand
  • Contact Us

Not enough quota to unlock this post
Unlock left : 0
Are you sure want to cancel subscription?