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Spotify Announces Third Mass Layoff in 2023

If you are an impacted employee, you will receive a calendar invite within the next two hours from HR for a one-on-one conversation.

Joy KwamabyJoy Kwama
December 4, 2023
Reading Time: 3 mins read
Spotify

Spotify CEO Daniel Ek at a past event. PHOTO/Courtesy

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Spotify has announced that it will lay off around 1,500 employees, making up approximately 17 percent of its work force to reduce operational cost.

In an email to its employees on Monday, December 4, the streaming giant through its CEO Daniel Ek stated that it had debated the decision but decided it was crucial.

Notably, this is the third mass layoff the company has done after letting go of 600 employees in January and 200 others in June.

“I have made the difficult decision to reduce our total headcount by approximately 17% across the company. I recognize this will impact a number of individuals who have made valuable contributions.

“To be blunt, many smart, talented and hard-working people will be departing us. For those leaving, we’re a better company because of your dedication and hard work. Thank you for sharing your talents with us,” the notice read in part.

Spotify
A photo of Spotify app on phone. PHOTO/Courtesy

Daniel Ek Gives Reason for the Move

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Spotify CEO also noted that the company hired many employees in 2020 and 2021 due to the lower cost of capital.

However, although their output had increased, much of it was linked to having more resources.

“By most metrics, we were more productive but less efficient. We need to be both. We debated making smaller reductions throughout 2024 and 2025,” explained the CEO.


Also Read: Spotify to Lay off 6% of Its Workforce


At the same time, he acknowledged that the move would negatively affect its employees.

He proceeded to explain that the company was spending too much on costs and for the company to grow as projected, they had to significantly reduce that cost. 

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“In 2020 and 2021, we took advantage of the opportunity presented by lower-cost capital and invested significantly in team expansion, content enhancement, marketing, and new verticals.

“These investments generally worked, contributing to Spotify’s increased output and the platform’s robust growth this past year. Despite our efforts to reduce costs this past year, our cost structure for where we need to be is still too big,” added Ek.


Also Read: 3 Kenyan Podcasts Top in Africa on Spotify


Spotify Profit Projections With layoffs

On the other hand, the streaming giant hiked prices for its streaming services in the third quarter increasing its profits significantly.

Also, it has continued to grow its subscribers worldwide projecting that its number of monthly listeners will grow up to 601 million during the holidays. 

In addition, EK noted that the company was still focusing on ways to get more out of every penny they make.

According to him, the reduction in company because of the layoffs will feel large because of the recent positive earnings report and its performance. 

“Embracing this leaner structure will also allow us to invest our profits more strategically back into the business. With a more targeted approach, every investment and initiative become more impactful, offering greater opportunities for success.

“This is not a step back; it’s a strategic reorientation. We’re still committed to investing and making bold bets, but now, with a more focused approach,” added the CEO.

Spotify
Spotify CEO Daniel Ek at a past event. PHOTO/Courtesy
Tags: Daniel Ekmass layoffsSpotifySpotify Wrapped
Joy Kwama

Joy Kwama

Mercy Joy Kwama is a digital journalist who is dedicated to the art of storytelling, truth-telling and changing narratives. She covers diverse topics including politics, social justice, gender, humanitarian matters, and policy. Mercy is especially driven to amplify the voices of marginalized African communities and challenge the status quo. She is a graduate of Riara University with a degree in Communications and Multimedia Journalism and is well-equipped to navigate the complex landscape of news reporting. In her spare time, Mercy likes to pick up new skills including dancing, gardening, reading, and meeting new people.

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